“蚕茧”商业空间

"蚕茧现象"是德国社会心理学家S.Popcon提出的一个心里学术语，它代表了蚕躲在蚕茧中保护自己不受外界影响的习惯。 随着现代社会的复杂化，人们通过一个稍微封闭的地方来追求自己的私密舒适，而不是过分暴露在外面的活动。

"Cocooning phenomenon" is a term made by German Social Psychologist S. Popcon, and it stands for the habit of silkworm hiding inside a cocoon and protecting it-self from the outside.  As modern society gets complicated, people pursue the intimate comfort of oneself through a slightly enclosed place than excessively exposed exterior activities.

“新蜗居"族不同于过去的封闭型习惯于独居和逃避的“旧蜗居”族，新的“蜗居”族主动把自己的爱好和休闲时间放在自己的空间里。另外，现代人在信息过度暴露的网络社会中，希望有一个实质性的放松空间，可以保证个人环境。

'New-Cocooning tribe' is different from the Enclosed type Cocooning tribe of the past, who habitually seclude and escape, and actively spends their hobby and leisure time in its own space. Also. Modern people want a substantive relaxing space where they can guarantee the personal environment in amid of network society which is overly exposed with information.

这种现代人的“蜗居”，在复杂的城市中心自行保障个人隐私，将自己的身体从周围环境中包裹起来，形成自己的生活方式。在安静的专属住宅区被商业化的过程中，项目"Banpo Cocooning"是一种建筑策略，房屋与城市调和共存，避免了过度分离的现象。

This kind of modern people's cocooning secures personal privacy by it-self inside the complex city center and wraps its body from the surroundings and makes its own lifestyle. In the process of commercialization of the quiet exclusive residential area, Banpo Cocooning is an architectural strategy where houses and the city reconciliate and co-exist, avoiding gentrification phenomenon.

01.变化中的城市中心内的"偏移"效应

项目在无意识中逐步诱导城市景观的积极变化，以软性入侵而非强硬的方式。通过改变"生活景观"，它使人们形成自己的模式。这种在人们无意识中的小变化总是试图在一切事物中找到意义，换句话说，它唤起了一种错觉效应，这是一种在无序中寻找模式的倾向，给城市地区带来了新的活力和变化。

01.'Nudge' Effect inside the changing city center

Cocooning gradually induces a positive change of urban landscape little by little inside the unconsciousness with soft invasion not coercion. By changing 'Daily Landscape', it makes people to form its own pattern. This little change inside people's unconsciousness always tries to find a meaning in everything, and in other words, it evokes kind of an Apophenia effect which is a tendency of finding a pattern in amid of disorder and brings new vitality and change around urban area.

02. 在城市中心的最内部 "结茧"

该地块位于4-5层高的住宅区之间，深入道路内部。这种高度密集的住宅楼，除了停车位外，其他的都是站在地面上的，很容易被侵犯隐私。只有通过合法的分隔空间和阻挡视线的遮挡结构，才能看到周围的复式住宅和多户住宅的内部情况，很难处理这个问题，也很难有心理上的不安全感。因此，在密集的城市中心的住宅楼需要一个封闭的边界，以保护他们的隐私被侵犯。在具有弹性空气层的"茧"的边界内，其内部的故事使其能够可持续地生成，同时也保护了与周围建筑的隐私。这种 "蚕茧 "在住宅专属区内根据与周围建筑的隐私关系向外划定边界，但又在内部形成独立的景观，并在内部共存。

02. Innermost 'Cocooning' of its own inside City center

The plot has located between the 4th-5th level high residential areas deeply inside the road. This highly dense residential buildings standing on the ground except for the parking space are keen of privacy invasion. It's hard to handle the problem which the inside of surrounding multiplex and multifamily houses could be seen and psychological insecurity only with the legal separation space and the face blocking structure blocking the view from the window. Therefore, the residential buildings inside dense city center are requiring an enclosed boundary which could protect the invasion of their privacy. Inside the boundary of 'Cocoon' with flexible air layer, the inner story of its own makes composure which could be sustainably generated and at the same time protects privacy from the surrounding buildings. This kind of 'Cocooning' makes boundary outwardly according to the privacy relationship with the surrounding buildings inside the residential exclusive area but makes its inner individual landscape and co-exists inwardly.

Proejct: Cocooning

Design Firm: L'EAU DESIGN

Principal architect: Kim Dong jin (the Graduate School of Architectural engineering Hong-ik University)

Location: 551-44 Banpo-dong, Seocho-gu, Seoul

Program: Commercial Facilities

Site area: 431С

Building area: 241.01С

Gross floor area: 999.38С

Building scope: B2 , 4F

Exterior closing : Stuccoflex, Cheonggo brick, Low-E Double-layer glass

Structural: RC

Construction: Co-Workers

Photographer: Kyungsub Shin (http://www.shinkyungsub.com/) , Huh Ik