广州·UNTitled CAFE毋名咖啡

UNTitled CAFE毋名咖啡新店坐落在广州美术学院昌岗校区的美术馆一角。绽白的咖啡角为挂满时间痕迹的美术馆带来新的意思。

The Untitled CAFE new shop is located in a corner of the art museum on the Changgang campus of Guangzhou Academy of Fine Arts. The all white coffee corner brings new vitality to the art museum covered in time marks.

UNTitled CAFE毋名咖啡是由一群于广州美术学院毕业的学生在2017年而创立的，他们把生活艺术设计美学的理念融入到自定义式的精品咖啡中，旨在模糊艺术与日常的边界的同时，为大众带来多样的品牌理解与多元的空间体验；这也扩大了品牌对场景的选择尺度。

Untitled CAFE was founded in 2017 by a group of students who graduated from Guangzhou Academy of Fine Arts. They integrated the concept of life art design aesthetics into customized coffee, aiming to blur the boundary between art and daily life while bringing diverse brand understanding and spatial experiences to the public; This also expands the brand's selection criteria for scenarios.

01 尊重境况

Adapt to the situation

门店所落的位置在校内美术馆身后一处根深叶茂的茵绿胜地。设计选择融入当下的环境，以灵活的设计手法将咖啡店与美术馆衔接在一起，在丰富了美术馆的五感体验之外也使这块户外场地更饱满地利用起来。

The location of the store is under the dense forest behind the school art museum. The design choices are integrated into the current environment, using flexible design techniques to connect the coffee shop with the art museum. This not only enriches the sensory experience of the art museum, but also makes the outdoor space more fully utilized.

02 满足运营

Meet operational

品牌对于本门店的运营动线需求是要顾及到美术馆内外的消费群体，由此产生出必然需要链接的附着关系，与此同时也为咖啡门店联动起更广范围的品牌输出，让大众在艺术与咖啡的交融氛围里感受多元化的美学。

The brand's operational needs for this store need to take into account the consumer groups inside and outside the art museum, which inevitably creates an attachment relationship that requires links. At the same time, it also creates a wider range of brand output for coffee stores, allowing the public to experience diverse aesthetics in the atmosphere of art and coffee blending.

03 搭建文化型交流体验场域

Cultural Experience Field

通过对UNTitled CAFE毋名咖啡的品牌剖析，新门店落地的形态与基调是可供大众无限创想的。利落的造型与简朴的材质相辅相成，在不打扰周遭的同时也凸显出品牌自身Untitled的个性。

Through the brand analysis of Untitled CAFE, the form of new store landing is open to unlimited creativity for the public. The neat design and simple materials complement each other, highlighting the brand's own Untitled personality while not disturbing the surroundings.

尝试在简单中创造出不一样的灵感地。

设计以流畅的圆弧将门店嵌入在锐利且不规则美术馆上，试图冲破当下建筑的锐利感。随之而下利落的斜切封顶，让弧形的门店与其所附着的美术馆产生微妙的关系。

Try to create a different inspiration in simplicity. The design embeds the store in a sharp and irregular art gallery with smooth arcs, attempting to break through the sharpness of the current architecture. The sharp sloping roof design creates a subtle relationship between the curved store and the art museum.

咖啡，艺术，四时八节，雅俗共赏。

Coffee, art, all seasons,appeal to all.

UNTitled CAFE毋名咖啡品牌以友好的状态融入到艺术气息浓郁的美院里，让校内外的受众群体都能够在一杯咖啡中接受艺术的熏陶，在美学环境中感受咖啡的热情。

Untitled CAFE integrates into the artistic atmosphere of the art institute in a friendly manner, allowing audiences both on and off campus to receive artistic influence in a cup of coffee and feel the passion of coffee in an aesthetic environment.

项目信息：

品牌客户：UNTitled CAFE毋名咖啡

品牌门店：广州美术学院昌岗校区美术馆店

项目面积：约49.4㎡

项目地点：广东省广州市海珠区昌岗东路

设计公司：5+2.studio设计事务所

设计总监：易永强

设计团队：卢瑞琳、钟南、麦宗恒

项目团队：陈醒文、熊焕玲、张艳玲、李紫玲

拍摄后期：张云鹏摄影工作室

视觉排版：姚颖清

视频剪辑：姚颖清

Project Brand：UNTitled CAFE

Brand Store：Guangzhou Academy of Fine Arts, Changgang Campus, Art Museum Store

Project Area：About 49.4 ㎡

Project Location：Changgang East Road, Haizhu District, Guangzhou City, Guangdong Province

Interior Design：5+2.studio

Design Director：Yi

Design Team：Erica、Zhong Nan、Mai Zongheng

Project Team：Ewen、Xiong Huanling、Zhang Yanling、Li Ziling

Post Photography：Zhang Yunpeng Photography Studio

Editor：GINQ

Video Clip：GINQ

联系我们

CONTACT US
电子邮箱：fiveplustwo2012@qq.com
公司网站：www.5plus2.com
联系电话：+86 13527770227、+86 13539855387
公司地址：广州市荔湾区芳村大道东31号织金彩瓷厂6座1楼
1st floor, Building 6, Zhijin Color Porcelain Factory, No. 31 East
Fangcun Avenue, Liwan District, Guangzhou City, Guangdong Province