埃及·The Hub

马拉奇文旅乐园----埃及北海岸最炙手可热的青年新潮文旅胜地！

该文旅乐园坐落在埃及北海岸的马拉奇，现在简直就是一片颠覆传统、充满新意的娱乐天地呢！乐园占地60,000平方米，是由佰筑为Emaar

Misr精心打造而成的。我们用大胆的色彩和引人入胜的沉浸式体验，彻底重新定义了公共空间，吸引着所有年龄段的游客，特别是那些充满活力的青少年和年轻人哦~

The Hub: The Hottest Youth Entertainment Destination on Egypt’s North CoastThe Hub, located in Marassi on Egypt’s North Coast, is a groundbreaking entertainment destination, covering 60,000 m². Designed by 100architects for Emaar Misr, it redefines public space through bold, colorful design and immersive experiences that engage visitors of all ages, especially adolescents and young adults.

2023年末，Emaar Misr怀揣着一个大胆的愿景，找到了佰筑：希望共同打造一个独一无二的娱乐中心，作为年轻人社交的聚集地，与Marassi的所有其他公共设施和便利设施相辅相成，共同构成一个完美的整体。然而，设计的时限只有短短两个月，建造的时限也只有六个月，这无疑是一个巨大的挑战！终于在2024年1月，施工如火如荼地展开了，希望在夏季能够及时开放这个令人期待的沉浸式空间。

In late 2023, Emaar Misr approached 100architects with a bold vision: to create a one-of-a-kind entertainment hub that would serve as a social anchor for youth, complementing all other public facilities and amenities for adults at Marassi. With just two months for design and six months for construction, the challenge was clear. Construction began in January 2024, working at full speed to deliver this immersive space in time for the summer season.

而马拉奇文旅乐园设计的核心理念也是别具一格，那就是“大爆炸”——寓意着庆祝生命和青春的无限活力，通过色彩、灯光和动态形式的完美融合与爆发，将这一理念展现得淋漓尽致。这个抽象而又富有深意的概念，被巧妙地转化为了一种视觉上引人入胜的体验。游客们仿佛被这种创新的巨大导视系统无形地牵引着，来到这个充满魔力的空间。而那些大胆、多彩的线条更是直接嵌入地面，巧妙地引导着人流，不仅增强了空间的流通性，还为商业街区增添了一层动态美学魅力。

At the core of The Hub’s design is the concept of a "Big Bang"—a celebration of life and youth, represented by an explosion of colors, lights, and dynamic forms. This abstract idea translates into a visually captivating experience, where visitors are drawn into the space as if being pulled by gravitational forces represented by an innovative wayfinding system. Bold, colorful lines embedded directly into the ground guide foot traffic, enhancing circulation while adding a dynamic aesthetic layer.

马拉奇文旅乐园巧妙地采用了“三心”布局，包含了三个主要区域：一个多功能的活动空间、一个充满乐趣的游乐场和专为孩子们打造的儿童城，它们都围绕着中央广场，仿佛是一个为年轻游客量身定制的梦幻世界。这些空间经过精心设计和布置，旨在鼓励自发性的社交互动和自我表达，这正是佰筑创造促进社区参与的公共空间的核心理念！这个充满活力的设计仿佛是一个邀请，吸引着游客们前来探索、玩耍和交流，使其成为了社交聚会和青少年表达自我的理想场所。

The master plan features a "triple heart" layout with three major zones: a multipurpose event space, a playground, and Kids Town, all gravitating around the Central Plaza, and tailored to younger audiences. These spaces are carefully arranged to encourage spontaneous social interactions and self-expression—core to 100architects’ philosophy of creating public spaces that foster community engagement. The dynamic design invites visitors to explore, play, and connect, making it an ideal space for social gatherings and youth expression.

除了这些令人瞩目的主要景点外，马拉奇乐园还提供了丰富多彩的活动，让人目不暇接！你可以在这里享受露天电影院的浪漫时光，感受卡丁车赛道的速度与激情，还可以在旱冰场上翩翩起舞，或者在运动场上挥洒汗水。更有街机游戏区让你回味童年时光，以及灵活多变的公共空间，专为快闪市集、音乐会和工作坊而设计，每一次的活动都充满了新鲜感和惊喜。餐饮和零售空间也是这里的一大亮点，它们分别占地10,000平方米和15,000平方米，规模宏大。集装箱式的餐饮店和具有当地特色的零售商店与活力四射的美学氛围完美融合，让人在品味美食和购物的同时，也能感受到这里独特的文化氛围。这种模块化的设计方法不仅加快了施工速度，还保持了一种引人注目的工业风格，深受年轻游客的喜爱，成为了这里的又一道亮丽风景线。

In addition to these key attractions, The Hub offers a wide range of activities, including an open-air cinema, go-kart track, roller-skating rink, sports courts, arcade, and flexible public spaces designed for allowing the ephemeral appearance of pop-up markets, concerts, and workshops. F&B and Retail spaces occupy 10,000 m² and 15,000 m² respectively, with container-based F&B outlets and locally themed retail shops, all designed to blend seamlessly with the vibrant aesthetic. This modular approach enabled fast construction while maintaining a striking industrial edge that resonates with younger visitors.

作为埃及北海岸最时尚的文旅打卡胜地，马拉奇文旅已经迅速成为了晚间活动的热点。每天络绎不绝的人群足以证明它的成功和吸引力，而项目也已经计划进行扩建，让人期待！第二阶段预计将于2025年6月完成，将引入更大的游乐区和更多的便利设施，进一步推动社交互动、游客参与和商业成功。随着佰筑不断重塑公共空间，我们感到非常兴奋和荣幸能够突破设计界限，创造出充满了活力、互动性和包容性，让人流连忘返的新环境。

As the trendiest space on Egypt’s North Coast, The Hub has quickly become a hotspot for evening activities. With its success evident in the daily crowds, the project is already set to expand. Phase 2, scheduled for completion by June 2025, will introduce a larger playscape and even more amenities, driving further social interaction, visitor engagement, and commercial success. As 100architects continues to reshape public spaces, we are excited to push the boundaries of design, creating environments that are vibrant, interactive, and inclusive.

项目名称：The Hub

设计方：佰筑建筑设计咨询（上海）有限公司

设计团队：Marcial Jesús，Javier González，Mónica Páez，Lara Broglio，龚勋，蒋静璇，赵芳波，张忠进 & 刘耘彤，沈春香

项目管理团队：范江涛，& 江清霞

项目地点：阿拉曼，北海岸，埃及

面积: 60,000 m2

状态：已建

Project name: The Hub

Designer: 100 Architects

Design team: Marcial Jesús, Javier González, Mónica Páez, Lara Broglio, Keith Gong, Cosima Jiang, Ponyo Zhao, Jango Zhang & Yuntong Liu,  Michelle Shen 

Project Management Team: Jenny Fan & Eva Jiang

Location: El-Alamein, Marassi, North Coast, Egypt

Size: 60,000 m2

Status: Built