Duravit上海甄选旗舰店

公司：	HATCH Architects 汉齐建筑	类型：	室内
地区：	中国	标签：	商业空间

2023年是德国百年高端卫浴品牌Duravit在中国深耕的第20年，其上海甄选旗舰店在近日正式落成。旗舰店由HATCH 汉齐建筑操刀设计，落址上海长宁区商业中心，占据天山SOHO独栋二层商业空间。

In 2023, Duravit AG, a leading manufacturer of designer bathrooms, celebrates its 20th anniversary of entering China market. HATCH Architects is commissioned to design Duravit’s Flagship showroom in Shanghai. The showroom locates in Shanghai’s Changning CBD, occupying an independent two-storied building.

▽沿街的展示面Display area facing the street

▽项目位置 Site

通透的玻璃幕墙让室内外形成良好互动，从远处便能看见Duravit品牌的标志性蓝色招牌与中德元素，展现“进有所享”的品牌理念。

The building’s floor-to-ceiling glass facade ensures favorable indoor-outdoor interactions. The signage in Duravit’s iconic blue color can be seen from afar. The interior design showcases a combination of cultural elements of China and Germany, honoring Duravit’s mission as to make its customers’ lives a little better every day.

▽整体外观 Exterior view

以Duravit品牌色打造了“广告牌”装置，其上展现了浴室不同语言的版本，广告牌的设计灵感则源于上海滩十里洋场的霓虹灯牌。德国与中国的地标性建筑展现，“黑森林”与“上海滩”相望呼应，映射出品牌从德国到中国的跨时空旅程。

We design a set of suspending installations inspired by neon-lighted billboards in Shanghai. The billboards express the bathroom in different languages. Being complementary to each other, two sets of installations compose a narrative of Duravit’s journey from Hornberg to Shanghai, and from Germany to China.

▽旗舰店主入口 Main entrance

店铺设计以Duravit的品牌历史为源起，在入口处的左侧，HATCH设计团队以Duravit的发源地德国黑森林赫恩伯格（Hornberg）为灵感，打造一座木松鸡装置，自1937年以来，木松鸡以抽象化的造型出现在品牌的商标之中，传递着来自品牌发源地黑森林的问候，并表达着Duravit不忘来路的品质坚守。

Our design concept can be traced to Duravit’s origin in Hornberg, a town in Black Forest of Germany. On the left side at the entrance, HATCH team creates a wood grouse installation - symbolizing the origins of Duravit. An abstract design of the wood grouse was adopted into the brand logo in 1937. With the wood grouse installation, HATCH aspires to highlight Duravit’s intention that no matter of the time, the grouse always conveys a greeting from the brand’s birthplace back in the Black Forest and expresses the commitment to excellence that was brought all along the way from where the brand began.

▽定制的木松鸡装置，象征品牌的起源A Wood grouse installation - symbolizing the origins of the Brand

在一层空间的中心展示区，HATCH独出心裁地为空间定制了照明系统——我们将Duravit旗下多款标志性台盆进行3D扫描，继而翻模打造出台盆造型的吊灯。

HATCH creatively customizes a lighting system - We employ 3D scanning and printing technologies to recreates Duravit’s iconic ceramic basins, and the reversely installed basins are utilized as chandeliers.

▽中心展示区Central display area

我们将吊灯下方的空间定义为“中心舞台”，其中耀眼地陈列着Duravit的设计新品与经典之作，展示卫浴作品及核心技术的陈列基座则为定制而成的可移动部件，基座造型似产品包装箱。将它们移开后，释放出的场域可举办论坛、培训、小型发布会等各类活动。

The center area on the first floor is designed to be a “stage,” where Duravit’s iconic bathroom furniture and bathroom ceramics can be showcased in turn. The “pedestals”, where products are installed to demonstrate the brand’s key technologies, are designed to assimilate Duravit’s packages. The “pedestals” are installed with wheels so that they can be moved away easily when necessary - and the vacant “stage” can be used to hold events and activities of all kinds, including forums, training sessions and press conferences.

▽多功能的“中心舞台” A Multifunctional "Stage"

▽Philippe Starck特别策展区 Philippe Starck Special Curatorial Area

一层空间还包括产品展示区，我们从使用场景入手，打造出15个“卫浴套间”，套间面积从3平方米至15平方米不等，Duravit的产品于其中妥帖安置。

A core area on the first floor is applied to showcase Duravit’s designs and products. Based on usage scenarios, we designed 15 mock bathrooms in different layouts. Ranging from 3m² to 15m², all mock bathrooms are equipped with Duravit’s products.

▽卫浴套间平面图 Mock bathrooms plan

大小不等的卫浴套间展示着Duravit最高端的产品系列“Artisan Line”。丰富的产品系列，可灵活适配于不同面积的卫浴空间，场景化的呈现也便于访客打开关于使用的想象。

The showcasing area visually presents Duravit’s brand value and aesthetics. The collections under a concept called “Artisan Line”, which covers the brand’s most premium product lines are shown here. The product showrooms offer visitors a glimpse into the brand’s product range, as well as inspiring them to come up with bathroom plans with individual solutions.

▽部分卫浴套间Part of mock bathrooms

一座以“Duravit蓝”打造的楼梯醒目地伫立于中心舞台的后方，从蓝色的楼梯拾级而上，访客能够从品牌墙上了解到Duravit品牌两百多年的悠久历史。

A huge staircase colored in Duravit blue stands as a background to the “stage” area. When going up to the second floor, visitors may learn about Duravit’s 200 -year history from the brand wall installed along the stairs.

▽蓝色楼梯的入口 Entrance to the blue staircase

▽通过楼梯到达二楼空间 Stairs to second floor space

二层空间以展示生活方式为主，开阔的空间中设置有两张可移动的长桌，通过长桌布局的调动，可满足商业会议、餐宴活动等不同使用需求。空间中还隐藏有折叠门，其轨道围绕中心长桌而设，当玻璃门闭合时，便能形成一个更为私密的区域。

The second floor serves as a space to elaborate Duravit’s narrative on lifestyle. The space is designed to be open and flexible - Two long tables sit in the middle of the space, whose layouts can be adjusted under different occasions, including business meetings, formal dinners, and special events. Folding doors, usually hidden in compartments, are designed to surround the long tables. The folding doors can be used as partitions to enclose a private area when necessary.

▽折叠门形成一个更为私密的区域 The folding doors can be used as partitions to enclose a private area when necessary.

▽隐藏折叠门后的2楼空间 After the folding door is hidden

二层的部分厨电由同样源于德国黑森林的Gaggenau提供，在品牌精神上，Duravit与Gaggenau对工艺与性能的极致追求不谋而合。此外，部分照明设施来自德国Occhio，包含基础照明与设计款灯饰。

Some of the kitchen appliances on the second floor are provided by Gaggenau, which also originates from the Black Forest of Germany. In terms of brand spirit, Duravit coincides with Gaggenau's pursuit of the ultimate in craftsmanship and performance. In addition, the lighting on the first floor is from the German brand Occhio and consists of basic lighting and design lighting.

▽宴会场景 banquet scene