Gisela旗舰店室内空间

西班牙内衣品牌Gisela在图案和材质上的创新，将在西班牙马拉加开设全新旗舰店。由Ciszak Dalmas Ferrari设计的新店概念设计融合了硬性和软性元素，结合手工窗帘、不规则隔断和独特的柱子。它想向当代女性的亲密、精致和真实性致敬。

Gisela, a Spanish lingerie brand with an innovative approach to pattern and materiality, is opening the new flagship store in Malaga, Spain. The new store concept design by Ciszak Dalmas Ferrari is a mixture of hard and soft elements, combining handmade curtains, irregular partitions, and unique columns. It want to pays homage to the contemporary feminine intimacy, delicacy and authenticity.

顾客感觉被包围在一个和谐的空间里，融合了一种原始的美感，同时通过展示直到更衣室发现品牌的众多系列。建筑与服装相互对话，讲述着一个传承与创新的故事。五扇开放式的窗户与灯光背景，将这种空间的对话从室内带到了室外。

The customer feels surrounded in a harmonious space which integrates a sense of raw beauty while discovering the numerous collection of the brand through the displays until the dressing rooms. The architecture and garments are in dialog with each other and tell a story of heritage and innovation. Five open windows with light backdrops bring this dialogue from the inside to the outside.

店内的家具完全是定制的，如现金台、凳子、桌子、道具和视觉配件。西班牙南部Macael镇采石场的大理石被用于墙面装饰和服装展示，漆面和铜金属被用于悬挂系统。马卡埃勒的划痕饰面露出特意的表面，以突出这种被称为 "白金 "的石材的特性。

The store is entirely furnished with bespoke pieces, such as the cash desk, stools, tables, props, and visual accessories. A marble from quarries in the town of Macael, in southern Spain, has been used for the walls finishes and the clothing display, together with lacquered and copper metals for the hanging systems. The Macael scratched finishes reveal a purpose-worn surface to highlight the properties of this stone called “white gold”.

试衣间的手工窗帘是由几层彩色薄纱重叠而成，从而产生透明的光学效果。蛭石柱子经过石膏处理，目的是创造一种意想不到的体验，通过随机的像自然的感性来传达美。

The fitting room handmade curtains are produced by overlapping several layers of make-up colored tulle, thus generating an optical effect of transparency. Vermiculite columns have been treated with plaster, the goal was to create an unexpected experience that conveyed beauty through a random like natural sensuality.

店内的家具选择了大地色系，与天花板、墙面、地面的暖色调和中性色调形成对比。最后，整个室内设计被认为是战术性的体验，是一个实践的游乐场，把这个任务作为一个新的练习，尝试非常不同和独特的解决方案，同时把功能和美学无缝结合。

Earthy colors have been chosen for the store's furniture in contrast to the warm and neutral tones of the ceiling, walls, and floor. At the end, the whole interior design is thought as tactic experience, a playground for the practice that took this assignment as a new exercise to experiment with very different and unique solutions, while combining functionality and aesthetics seamlessly.

Project: GISELA FLAGSHIP STORE

Architects: Ciszak Dalmas / Matteo Ferrari

CISZAK DALMAS: Web: www.ciszakdalmas.com

MATTEO FERRARI: Web: www.matteoferrari.es

Location: Calle Nueva 9, 29005 Malaga, Spain

Floor Area: 70 m2

Completion: 1/2021

Photo: Asier Rua