雁荡山景区的业态复活与更新

公司：	慢珊瑚设计	类型：	室内
地区：	中国	标签：	餐饮空间 \| 咖啡馆

如何在保护生态环境的同时

打造更富有深度体验价值的场所

How to create a place with deeper experiential value while protecting the ecological environment.

短片拍摄：潘杰

探索雁荡山的独特魅力

Explore the unique charm of Yandang Mountain

雁荡山，作为国家5A级风景区和世界地质公园，不仅拥有丰富的自然资源和地质奇观，还有着深厚的文化底蕴。这些资源不仅是地方文化的重要组成部分，更是国家文化遗产的重要载体。古往今来，诗人墨客、文人雅士都曾在此留下足迹。然而，随着时代的变迁，传统景区的吸引力逐渐减弱，年轻群体对这些景区的兴趣也在减少。

Yandang Mountain, as a national 5A level scenic spot and world geological park, not only has abundant natural resources and geological wonders, but also has a profound cultural heritage. These resources are not only an important component of local culture, but also an important carrier of national cultural heritage. Throughout history, poets, literati, and scholars have left their footprints here. However, with the changing times, the attractiveness of traditional scenic spots is gradually weakening, and the interest of young people in these scenic spots is also decreasing.

过去这里更多吸引的是喜欢传统爬山活动的游客群体，年轻群体却鲜少踏足。如何让这片美景重新焕发活力，吸引更多年轻人的目光，是设计过程中待解决的核心问题。

In the past, this place attracted more tourists who enjoyed traditional mountain climbing activities, but young people rarely set foot here.How to revitalize this beautiful scenery and attract more young people's attention is the core problem to be solved in the design process.

为了吸引未来及当下主流消费的群体，我们在雁荡山方洞至灵岩景区的悬崖边洞穴内设计并建造了两个独特的体验场景业态。这里不仅提供咖啡和轻食，更是可以俯瞰壮丽山景的绝佳打卡点。通过对传统景区的更新，我们希望将现代生活方式与自然美景相结合，吸引更多人前来体验。

In order to attract future and current mainstream consumers, we have designed and built two unique experiential scene formats in the cliff side caves from Fangdong to Lingyan Scenic Area in Yandang Mountain. Not only does this place offer coffee and light meals, but it is also an excellent check-in spot overlooking the magnificent mountain scenery. By updating traditional scenic spots, we hope to combine modern lifestyles with natural beauty and attract more people to experience them.

这里是让人放松心情、享受自然的绝佳场所，内部设有宽敞的观景平台，游客可以在这里一边品味香浓的咖啡，一边欣赏雁荡山的壮丽景色。

This is an excellent place for people to relax and enjoy nature, with a spacious observation deck inside. Tourists can enjoy the rich coffee and the magnificent scenery of Yandang Mountain here.

传承与创新设计的融合

Integration of Inheritance and Innovative Design

在现代化进程的推动下，许多传统景区面临着游客减少、活力不足的困境。然而，这些景区不仅承载着深厚的历史，还具有不可替代的社会和文化价值。我们深知传统景区的潜力和魅力。通过一系列创新设计改造策略，希望为这些景区注入新的活力。

Under the promotion of modernization, many traditional scenic spots are facing the dilemma of reduced tourists and insufficient vitality. However, these scenic spots not only carry a profound history, but also have irreplaceable social and cultural values. We are well aware of the potential and charm of traditional scenic spots. Through a series of innovative design and renovation strategies, we hope to inject new vitality into these scenic spots.

业态复活与更新：在地性与年轻态的完美结合

Revival and Renewal of Business Models: The Perfect Combination of Localization and Youthfulness

通过我们的创新设计改造策略，传统景区不仅得以保留其独特的文化韵味，还能在现代社会中焕发新生。

Through our innovative design and renovation strategy, traditional scenic spots are not only able to preserve their unique cultural charm, but also rejuvenate in modern society.

打造悬崖咖啡吸引当代青年群体深度体验赋予雁荡山年轻新活力

Creating Cliff CoffeeAttract contemporary youth to experience in-depthEmpowering Yandang Mountain with youthful vitality

沉浸在这样的自然环境中，我们始终坚持弱设计理念，将设计退让，力求与雁荡山的自然环境和谐共生。咖啡馆的结构与山崖融为一体，减少对自然的破坏。确保在这里享受美景与美食的同时，也能保护这片美丽的自然资源。

Immersed in such a natural environment, we always adhere to the concept of weak design, compromise design, and strive for harmonious coexistence with the natural environment of Yandang Mountain. The structure of the caf é blends seamlessly with the cliffs, reducing damage to nature. Ensure that while enjoying the beautiful scenery and delicious food here, you can also protect this beautiful natural resource.

天然的地质构造极为独特，经过亿万年的风化形成了奇峰怪石、悬崖峭壁的壮丽景观。

The natural geological structure is extremely unique, and after billions of years of weathering, it has formed magnificent landscapes of strange peaks, rocks, and cliffs.

我们希望不仅能吸引更多年轻人来到雁荡山打卡，也能使他们在当下加快的城市发展中，感受到大自然的壮丽与美好。这不仅是对传统景区的升级与再造，更是对人与自然和谐共生理念的践行，让更多人去发现雁荡山的全新魅力！

We hope to not only attract more young people to come to Yandang Mountain to check in, but also enable them to feel the magnificence and beauty of nature in the current accelerated urban development. This is not only an upgrade and reconstruction of traditional scenic spots, but also a practice of the concept of harmonious coexistence between humans and nature, allowing more people to discover the new charm of Yandang Mountain!

通过弱化设计，使景区能够保留其独特的文化韵味，同时在现代社会中焕发新生。其次，我们注重“年轻态”。为了吸引当代群体的目光，我们在设计中融入了现代元素和时尚元素。

By weakening the design, the scenic area can preserve its unique cultural charm while revitalizing itself in modern society. Secondly, we pay attention to the 'youthfulness'. In order to attract the attention of contemporary groups, we have incorporated modern and fashionable elements into our design.

设计过程中，充分考虑不破坏原始环境，强化运营需求及游客体验感。

In the design process, full consideration is given to not damaging the original environment, strengthening operational needs, and enhancing tourist experience.

传统景区的价值不仅仅在于其自然景观和文化遗产，更在于其能够为现代社会提供一种独特的文化体验。在这里，游客可以远离城市的喧嚣，沉浸在自然和历史的怀抱中，感受到一种与现代生活截然不同的生活方式。这种体验对于现代人，尤其是年轻人来说，是一种难得的精神享受。

The value of traditional scenic spots lies not only in their natural landscapes and cultural heritage, but also in their ability to provide a unique cultural experience for modern society. Here, tourists can escape the hustle and bustle of the city, immerse themselves in the embrace of nature and history, and experience a lifestyle that is completely different from modern life. This experience is a rare spiritual enjoyment for modern people, especially young people.