红谷滩世茂广场

公司：	一宇设计	类型：	景观
地区：	中国	标签：	展示区 \| 广场空间

世茂广场是位于南昌红谷滩商业中心区的重建项目。在商业核心地区中, 它的定位是成为汇聚节点及未来的地标。

Shimao Plaza is a reconstruction commercial project located in Hong Gu Tan commercial hub in the center of Nan Chang city, China. It is positioned as a significant local node in the heart commercial region and is aimed to be a remarkable landmark in the future.

世茂广场的重建不只是重塑商业空间，更重要的是透过多元生活方式的结合及再现。设计将过时及失去功能的商业广场转化至具有创新活动空间的现代开放广场及商业地标。设计主张高度互动性及弹性使用，即使面对时间变迁，对于不同的使用仍是一个独特而可持续的开放空间。

Shimao Plaza reconstruction is not merely regenerating the shopping experience, yet and more importantly, it diversifies the program to merge in lifestyle. The design is transforming the outmoded and functionless mall square into modern open plaza with innovative program space as a commercial landmark. The highly interactive space leads itself to be a unique social magnet to different users throughout the time changes.

设计手法上利用清晰的方向性线条梳理空间，在地面上切割出动线系统，连接地铁、商场及周边街区，同时形成弹性活动节点的空间架构。线型的引导及面状的区域划分使任何时候走在广场上都可以被引导至开放的活动场地上参与活动。以人为景、活动为引力，激活广场原本具有潜在的多元功能。广场上镶钳的三角形态坐位及树林，更丰富了动静活动的对话。课后滑冰、午后林下休憩、夜晚广场活动，不仅满足户外商业空间的需求，更融合生活、自然，形成访客与居民共同的活动场域，重现空间之诗性与记忆。Strong directional lines cutting in black and white are indicators of circulation network, connecting subway, mall and streets, and create a frame for the program to happen. Whenever walking along the path, one can be guided into places where activities happen. Encountering events and social interaction become the activator of the plaza. On top of black and white geometry, triangular seats and green triangles are inserted into the plaza, further diversifying the open space for multiple usage. Kid’s skating after school, social gathering at lunch time, plaza dancing at night and weekends, the activities are triggered and become the common memory for the neighborhood.

特色灯光元素勾画出主入口。设计透过在强烈的色彩地灯引导人走进场景。特色雕塑结合灯光与雾气设计，创造商业空间的诗性及戏剧效果。Entrance is highlighted by special lighting features. The design guides the audience to get into the plaza by strong colorful ground lightings. Feature sculpture produces suspended mist and strengthen the dramatic lighting effect. At night, even on its own, in the absence of performers and visitors, it is highly theatrical by the fog and light shows.

本项目作为商业景观在城市更新的案例。以弹性与永续为基础、人为框架，把场所带回公众，将诗性融入记忆。以作为红谷滩区域未来可持续发展的城市开放空间。

The project demonstrates a transformation of the commercial landscape in urban renewal planning. The new commercial landscape provides highly flexible base for future community engagement. In the long run, its high adaptability will drive the social sustainability.