融创万融城(运河印)

公司：	荷于景观	类型：	景观
地区：	中国	标签：	商业空间

「生活中没有存在所谓的最好,

但我们始终可以在其中,

发觉属于自己最合适的型态。」

"There is no so-called best in life,

But we can always be in it,

Find the type that suits you best. "

— 设计师说。

- designer says.

当90后的年轻人逐渐成为居住产品主力客群的时代，年轻化的本质在时代下，会如何去定义新的生活方式及对居住环境有何新的诠释?我们以时下新兴的社交模式探索与追寻，期望让新生代能够走出户外，构筑彼此的社交圈，创建年轻人群心中理想的社区。When the young people born in the 1990s gradually become the main customers of residential products, how will they define a new way of life and a new interpretation of the living environment? With the pursuit, it is hoped that the new generation can go out to the outdoors, build each other's social circle, and create an ideal community in the hearts of young people.

| 实景图 | |Site photo|

| 展望与初见 |

| Prospects and Initial Views |

01项目背景

项目坐落于杭州市拱墅区，紧邻美丽的江南运河，依托约建面约43万方城市地标综合体整体规划，项目可享建面约7万方的开放式商业街区及建面约2万方的“城市绿洲”。在前期开放的商业街区，我们以「多元的生活造就有趣的灵魂，而灵魂创造了有趣的生活故事。」链接场地精神，打造属于新生一代的新时代景观,这里也成为了各种有趣事件的发生地和新颖生活方式的聚集地，为理想人居环境开启了崭新的序幕。

The project is located in Gongshu District, Hangzhou, close to the beautiful Jiangnan Canal. Relying on the overall planning of an urban landmark complex with a construction area of about 430,000 square meters, the project can enjoy an open commercial block with a construction area of about 70,000 square meters and a construction area of about 20,000 square meters.

| 创造与新生 |

| Creation and Rebirth |

「创造与新生」，这两个词汇可以说是贯穿了整个项目的精随。整体项目为部分改造项目，在设计初探阶段，原先的场地原貌对于高楼层的視覺效果较为单一，也难激起住户的场地认同归属感。设置于中心的人防出入口对于视觉影响较大，场地的功能性也无法贴合新一代人群的户外景观功能需求。

"Creation and Rebirth", these two words can be said to be the essence of the whole project. The overall project is a partial renovation project. In the preliminary design stage, the original appearance of the site has a relatively simple visual effect on the high-rise floors, and it is difficult to arouse the residents' sense of belonging to the site.

| 多元与价值 |

| Diversity and Value |

02设计理念

| 年轻的多元社区+年轻的你 |

| Young Diverse Community + Young You |

I AM I产品是融创基于主流客群年轻化的趋势提出的全新生活主张。深刻洞察客群价值观念、生活方式、消费偏好和触媒习惯的变化，提出亲密、对话、陪伴、玩美、由我五种新生活态度，并在城市、社区、家庭和生活四个维度上，将这一主张落地形成功能丰富且可以不断迭代的产品解决方案，创造新时代住居的新需求、新文化和新体验。“i” 代表对美好生活追求的无限可能，以时代客群为原点，服务年轻化生活方式，从真我视角出发，探索具有时代感及东南特色的社区景观产品。

The I AM I product is a new life proposition proposed by Sunac based on the trend of younger mainstream customers. In-depth insight into the changes in customer values, lifestyles, consumption preferences and catalyst habits, and put forward five new life attitudes of intimacy, dialogue, companionship, play with beauty, and me, and in the four dimensions of city, community, family and life, This proposition will be implemented into a product solution that is rich in functions and can be continuously iterated。

整体项目明确的目标就是创健一种全新的场景社交理念，这个理念集合了:

The clear goal of the overall project is to create a brand-new social scene concept, which combines:

|一个快时代与慢生活的融合

|一个信息网络与户外景观的连结

|一个优秀的联合社区

l 一个年轻化的时代IP

|A fusion of fast times and slow life

| An Information Network Links to the Outdoor Landscape

| An excellent joint community

l IP in a young era

让活跃于网络平台的人群能够走出户外，将社群网络世界转化为社交场景空间，在社区的每个角落都能发生属于每一个人的有趣故事。

Let the people who are active on the online platform go outdoors, transform the social network world into a social scene space, and interesting stories belonging to everyone can happen in every corner of the community.

| 融合与创新 |

| Integration and Innovation |

03设计思考

|连结城市交互关系，融合生活链接场景|

|Connect urban interaction and integrate life link scenarios|

规划结构上最重要的事情为拉通了城市介面与连动西侧商业，形成住宅、商业及城市绿洲的完整生活圈。对于城市角度，这是一座无限绿意的中央公园，而对于居住人群，这是能够真正拥有的生活之源。全区布局以一带、一环、三轴布局串连多功能节点。北侧商业活力带很好的向城市接口展示欢迎的形象，园区环路提供了全区核心功能区有效的连动，而三大轴线串连了南北及东西向的快速通行。

The most important thing in the planning structure is to draw up the urban interface and link the commerce on the west side to form a complete living circle of residential, commercial and urban oasis. From an urban point of view, this is a central park with infinite greenery, and for residents, it is the source of life that can truly be owned.

南北轴线以主园路和景观桥连动，运用植物走廊在园区内部形成景观空间节点。流线安排很好的回应了新一代对于快慢节奏掌控的追求。

The north-south axis is linked by the main garden road and the landscape bridge, and the plant corridor is used to form a landscape space node inside the park. The streamline arrangement is a good response to the new generation's pursuit of fast and slow rhythm control.

设计初探阶段确立布局与轴线后，设计研发团队严格进行场地调研，解析现有的建筑配置与管网，综合考虑既有条件及可能性，研究新生代的功能需求，发觉时下文化与潮流，在空间应用及色彩美学进行一系列探索。

After the layout and axis are established in the preliminary design stage, the design and development team strictly conducts site research, analyzes the existing building configuration and pipeline network, comprehensively considers the existing conditions and possibilities, studies the functional needs of the new generation, and discovers the current culture and trends. A series of explorations are carried out on space application and color aesthetics.

全区涵盖了各样功能空间，包含社交艺术广场、极限运动体验、户外健身、篮球场、儿童游戏空间等。三大轴线也配置了不同主题的景观树种，起到标志性的自然引导及季相话题的創造，而中央景观桥承担了趣味的流线安排，并激活了横向及束向空间。贴合了社交、自然、艺术、运动、爱好的有机生活模式。

The whole area covers various functional spaces, including social art plaza, extreme sports experience, outdoor fitness, basketball court, children's play space, etc.

中央水景为核心亮点，在动感中交织了静谧慢步调。

The central waterscape is the core highlight, interweaving the quiet and slow pace in the dynamic.

导入年轻人大爱的运动项目，打造景观的极致动感，提供崇尚自然及追求生态的体验，理解都市青年爱好群聚热闹的特点，创建各种户外社交事件性发生地，并洞察新一代对于宠物的喜爱將其融于景观空间。

Introduce sports events that young people love, create the ultimate dynamic of the landscape, provide an experience of advocating nature and pursuing ecology, understand the characteristics of urban youth hobbies and lively gatherings, create various outdoor social events, and gain insight into the new generation's attitude towards pets. I like to integrate it into the landscape space.

|场景与价值|

04 设计实践

| 运河印的探索实践 i+X |

| Exploration and Practice of Canal Seal i+X |

这是个运动，有爱，共享社交的社区。i运动，i游戏，i共享，i美学，i智慧贯穿整个场地之中，打造多元有趣的生活场景，构建canal in love更加有爱的社区。

It's a sporting, loving, socially shared community. iSports, iGames, iShares, iAesthetics, iWisdom run through the entire venue, creating diverse and interesting life scenes and building a more loving community of canal in love.

| 美学的社交舞台，趣味的互动感受 |

| Aesthetic social stage, interesting interactive experience |

将新一代对于宠物的爱好结合艺术雕塑与休憩功能，融合三维空间概念，每一处都能体会到不同角度的空间平面与立体构成，吸引人群停下脚步，还能细品与交流其中趣味的互动体验。

Combining the new generation's hobby for pets with artistic sculpture and rest functions, and integrating the concept of three-dimensional space, you can experience the spatial plane and three-dimensional composition of different angles in every place, attracting people to stop, and you can also savour and communicate interesting among them. Interactive Experience.

| 景观实景图 | |Landscape Site photo|

三角形的布局从中分割多个三角形，形成分形的平衡美学状态，并且能凝聚空间聚焦视线，呈现畅通的人流效率，并有机化了硬景软景之间的界线，进而增加了人群互动的可能。

The triangular layout divides multiple triangles from it, forming a fractal balanced aesthetic state, and can condense the space to focus the line of sight, present a smooth flow of people efficiency, and organically organize the boundaries between hard and soft scenes, thereby increasing the possibility of crowd interaction.

融合不同形式的猫主题雕塑，或走或坐在艺术廊架里穿梭，将空间与时间解构重新组成，让动态与静态找到一种平衡，每一个人都能在这里找到属于自己与他们之间最和谐的相处模式。

Combining different forms of cat-themed sculptures, walking or sitting in the art gallery, deconstructing and recomposing space and time, so that dynamic and static can find a balance, everyone can find their own and themselves here. The most harmonious way of living.

| 景观实景图 | |Landscape Site photo|

| 艺术互动雕塑细节实景图 | |Art Interactive Sculpture Details photo|

| 年轻化的运动场地，潮流的动感基地 |

| Younger sports venues, trendy dynamic bases |

提供年轻化的极限场域体验，透析实际使用情况，针对各样挑战人群提供不同难易度的空间使用，挑战自我极限的同时，还能感受艺术与生态环绕的空间气息。

It provides a young and extreme field experience, analyzes the actual use situation, and provides space use of different degrees of difficulty for various challenging groups. While challenging the limits of oneself, you can also feel the atmosphere of the space surrounded by art and ecology.

结合人防出入口构筑包装，立面的潮流彩绘成为场地鲜明的背景，新增的构筑艺术化的提升并修饰了高层景观视觉感受，同时延伸出可休憩的吧台与阶梯座凳，结合整体调性化劣势为优势将美学融入其中。

Combined with the construction of air defense entrances and exits, the trendy color painting of the facade has become a distinct background for the site. The newly added building artistically enhances and modifies the visual experience of the high-rise landscape. Aesthetics and trends blend into it.

健身区域订制的器械，融入时下青年热爱的时尚运动项目，包含翻轮胎、甩战绳等功能，地面铺装也结合健身需求考虑与设计，即便徒手也能进行自主训练，广泛的包容所有热爱运动的人群。

The custom-made equipment in the fitness area is integrated into the fashionable sports that young people love nowadays, including functions such as turning tires, throwing battle ropes, etc. The ground pavement is also considered and designed in accordance with fitness needs, even with bare hands. sporty crowd.

|延续与趣味|

|Continuation and Fun|

万融城呈现出的是对于杭州社区的新典范之企图，实现年轻化时代化的理想生活。我们希望这里是一个回归日常生活的居住环境，营造浓厚的生活气息，让人与人之间发生很多有趣的事情。享受无限的潮流风味、各种事件性发生的趣味空间、高绿化的环境及处处能社交的友善交流平台，形成一创新、有趣、高质量的新颖生活方式，实现一个新时代景观的憧憬与意义。

Wanrong city presents an attempt to become a model for the new generation of communities, and to achieve an ideal living environment for youth and the times. We hope that this is a living environment that returns to daily life, creates a strong atmosphere of life, and makes many interesting things happen between people.